Kai Man Carman Wong Creative Desginer and Technologist
© Kai Man Carman Wong Creative Desginer and Technologist

[Digital Platform Design]

Hello Milk Tee Fashion Retail

Background


I had the opportunity to participate in redesigning a brand's website and social media platforms. The brand's website originally had a more traditional style. I redesigned the browsing interface, ensuring that each page clearly presented the brand's core information, creating a more modern and refreshing user experience.

Redesigned Website Interface


The brand's website was redesigned to enhance its appearance and user experience. Through a simple, clear, and modern design, I ensured that each page clearly presented its content. I focused on minimalist design to ensure that users can easily find the information they need.






Regular Content Updates

The website banners are updated monthly to ensure a fresh and appealing look, conveying the brand's dynamism and innovation to visitors. They are seasonally refreshed with themes for spring, New Year, and other relevant occasions to showcase the latest offerings at the store.  

Social Media Integration











Facebook & Instagram

To ensure consistency across platforms, I integrated website content with social media outlets such as Facebook and Instagram. When the website is updated, the corresponding social media platforms are also simultaneously updated, providing users with a consistent brand experience.

Brand Image Design





Logo & Media Content

I designed the website's logo and brand image, along with the shopping bag, and the text template for social media. This helps convey the brand's liveliness and creativity to users.  


CMS Platform & SEO Optimization

Mapping the Customer's Digital Journey

Through the content management system, I am able to easily track and analyze daily and monthly traffic, enabling the formulation of corresponding forecasts and adjustment strategies. Simultaneously, I approached optimization from an SEO perspective, enhancing the website's content to improve search engine rankings, thus enabling more users to discover the brand.